About Generation Jones UGC
Behind RTC
I’m Robyn — a 61-year-old content creator, competitive equestrian, and advocate for clean living and healthy longevity. I work hard, live clean, and ride like I mean it and I bring that same energy to every brand partnership.
As part of the Generation Jones niche (those of us born between Boomers and Gen X), I represent a powerful, often-overlooked audience: women 50+ who are active, informed, and still doing the heavy lifting at home, on the farm, with friends and families, and in the marketplace.
I create honest, relatable content that speaks directly to the women who’ve earned their wisdom — and to the brands that respect it.
Whether it’s clean beauty, anti-aging supplements, outdoor wear, pet wellness, or everyday essentials, I showcase products that actually deliver.
Because at this stage of life we don’t need filters.
We need function, trust, and the experience to know what’s worth it.
Why Gen Jones Still Buys - And Why It Still Matters
- Women 50+ are the most brand-loyal and informed buyers
- We prioritize comfort, value, and integrity
- We aren't loud, though we do influence households, families, and trends
- We've lived long enough to know what's worth our money
work with me
Let's Create Something That Lasts
I create authentic, high-conversion content for brands that fit how I live — clean, intentional, and built to last. Whether I’m in the saddle, on the farm, walking the dogs, bird-watching, or out and about, I showcase the products that earn their place in a real woman’s life.
From supplements and skincare to pet wellness, household staples, and weather-ready gear, I create voiceover videos, lifestyle photography, and testimonial-style UGC that speaks to women 50+ — the ones still buying, but not buying into hype.
If your product delivers, I can help it connect with the audience who trusts lived-in experience over flash.